How Some Companies Successfully Renewed Their Identity
October 12, 2024
Graphic design is one of the most significant arts that directly impacts our daily lives, whether through the advertisements we see or the logos we recognize. However, it can be argued that graphic design wouldn’t have reached this level of importance without the profound influence left by the great artists throughout history. These artists were not just creators in the field of fine art; they also guided how graphic design evolved and how it is used as a means of visual communication.
Pablo Picasso and His Influence on Graphic Design
Pablo Picasso, the renowned Spanish artist, is considered one of the most influential figures of the 20th century. His contributions to the Cubist movement changed the way designers view shapes and colors. Logo and brand identity designs, such as the NBC peacock logo inspired by abstract art, clearly show how art can be a great source of inspiration for graphic design.
Vincent van Gogh and Expressing with Colors
Vincent van Gogh’s bold and expressive use of colors served as a lesson in how to use color to convey emotions and feelings. His influence extends to logo designs and brand identities that rely on vibrant colors, like Google’s playful and colorful Doodles, which are regularly updated to reflect different occasions.
Leonardo da Vinci and the Fusion of Art and Science
Leonardo da Vinci is among the artists who taught important lessons about merging art with science. His detailed drawings of the human body have inspired modern graphic design, especially in the fields of infographics and 3D renderings.
Andy Warhol and Pop Art
Andy Warhol, through his Pop Art, helped shift designers’ views on commercial design. His use of everyday images and commercial symbols in his art offered a lesson in how to incorporate familiar elements into graphic design. His influence is evident in poster and packaging designs that draw from everyday life.
Saul Bass and the Power of Simplicity
Saul Bass, the American designer, was a pioneer in using simplicity in graphic design. His iconic logos and movie posters, like those for AT&T and the film Psycho, serve as prime examples of how simplicity can convey a strong and clear message.
Herb Lubalin and Typography
Herb Lubalin was a trailblazer in typography and its use as a fundamental element in graphic design. His typographic designs, such as the Avant Garde font, are still widely used in magazines and advertisements today.
David Carson and Chaotic Design
David Carson, known for his chaotic graphic design style, changed the traditional view of design. His unconventional designs for magazines like Ray Gun inspired designers to break the rules and explore new, innovative approaches to design.
Conclusion
Graphic design is an art form that draws inspiration from a wide array of artists and art movements throughout history. The influences of Picasso, van Gogh, da Vinci, Warhol, Bass, and Carson are clearly evident in modern graphic design, which often embraces abstraction, bold colors, and innovation. By studying the impact of these artists, today’s designers can draw new ideas and develop creative approaches that make their work more compelling and powerful.
